Sales figures released for Radiohead digital initiative

Here's the original article. A must-read for everyone involved in digital content.

Key quotes:

• 1st Radiohead album on iTunes – no.1 album selling 30,000 units in the US in the first week

• Radiohead has made more money before ‘In Rainbows’ was physically released than they made in total on the previous album ‘Hail To the Thief’

• There were a total of three million album purchases including the box sets, CDs and all downloads including iTunes and pay-what-you-like downloads via their official site. That’s an incredible number, given that their previous three albums sold in the low hundreds of thousands.

Case closed :)